Ferrari pushes the boundaries of exclusivity with Tailor Made, a unique customization program designed for clients who wish to transform their Ferrari into more than just a performance vehicle a true extension of their personality and vision.

Each project begins with a meeting with a dedicated team, led by a Personal Designer who accompanies the client through every step of the creative process. Together, they explore a rich universe of possibilities, where every shade, texture, and detail can be imagined, adapted, or custom-created. Exclusive paints, rare leathers, technical fabrics, and personalized embroidery — nothing is left to chance. Every element is conceived with meticulous attention to detail, in keeping with Ferrari’s DNA and uncompromising elegance.

The program is structured around three creative collections, each serving as a source of inspiration:

• Classica, a tribute to Ferrari’s iconic models of the past, highlights noble materials such as aged leather, lacquered wood, or cashmere for a timeless sense of elegance.

• Scuderia, rooted in Ferrari’s racing heritage, favors technical materials like carbon fiber, perforated leather, and fireproof fabrics, for a boldly sporty aesthetic.

• Inedita, the most avant-garde, breaks traditional design codes with daring and innovative combinations, such as denim, futuristic textiles, or original surface treatments.

Every Ferrari born from the Tailor Made program becomes a rare creation, shaped in the finest detail. It is a process that is both intimate and ambitious, where innovation meets craftsmanship, and where the client’s creativity blends seamlessly with the expertise of the Maranello factory.

With Tailor Made, Ferrari turns the automotive experience into an act of pure creation, offering clients the opportunity to bring to life a truly unique car conceived as a moving work of art.