From October 9th to 11th, 2024, Ferrari SF Grand Est organized an unforgettable road trip for its clients and enthusiasts: the Factory Tour. This exceptional journey took participants through breathtaking routes, from Switzerland to Italy, with an exclusive stop in Maranello, the birthplace of the legendary brand.
The first day began at the Ferrari dealership in Mulhouse, where participants were welcomed for a morning briefing. The atmosphere was filled with camaraderie and excitement before setting off towards the Swiss roads. The group crossed the Sustenpass, offering spectacular landscapes and a remarkable driving experience. A lunch break awaited the guests at the GrimselPass Hospiz restaurant, nestled in the heart of the mountains. The journey continued in the afternoon towards Lake Garda, with an arrival at the Conti Thun Wine Resort for the evening. Participants enjoyed a tour of the estate, followed by dinner, before spending the night there.
On October 10th, after breakfast by the shores of Lake Garda, the participants started their engines once again and set off through the picturesque Italian landscapes. The day included a lunch at a traditional inn in the region, offering the opportunity to discover local flavors and specialties. In the evening, the group arrived in Modena for dinner at the renowned Antica Moka restaurant. The participants then spent the night at the RMH Modena Raffaello hotel, just a few steps from Maranello.
On October 11th, the much-anticipated day began with an exclusive tour of the Ferrari factory in Maranello. Participants had the opportunity to explore the production lines of the V6, V8, and V12 engines, as well as the Tailor Made customization department and the Classiche department, where Ferrari’s history meets its innovation. The morning concluded with a lunch at the famous Ristorante Montana, located near the Fiorano circuit. In this iconic venue, the guests enjoyed a final meal, marking the end of this road trip.
This Factory Tour was much more than just a road trip; it offered participants a unique experience filled with memorable moments and discoveries at the heart of the Ferrari universe. We extend our sincere thanks to all the participants for their enthusiasm and good spirits, as well as to our partners for their invaluable contribution to the success of these days. This journey will remain etched in memory, a symbol of the passion that unites Ferrari enthusiasts.